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In a fragmented media environment with channel proliferation, consumer control of media messages and advertiser demand for accountability, the most effective marketing vehicle may surprise you are the newspaper media—in print.
Why newspaper media? Because in a world where consumers are tuning out advertising right and left, independent research shows that newspapers are a destination—not a distraction—for advertising content.
We promise to meet your advertising needs in a spirit of cooperation and professional commitment that reflects the highest standards of a marketing partnership, that will help you build sales through newspaper advertising accommodating even more than one product or service in a single ad.

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We're strong believers in the power of advertising. Effective &Innovative campaigns that stand out to get people take notice and make them accept new ideas and solutions. And of top of it, all such advertising that effectively builds a brand, sells products, raises awareness, or enhance company image.

The trick is to know your customers, inside out, understand their personality, their likes and dislikes, what makes them act and communicate with them in their language and their specific way. We master the art to assess you needs so as to follow a process that is both systematic and creative in order for developing meaningful messages that reverberate and get results.

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MASS has set up a large T.V., Commercial/Film and Radio Division placed directly under the supervision of no less a person than the Project Director himself. The Division is manned by especially trained executives, who are engaged in producing commercials for T.V., Radio and Cinema, in collaboration with commercial film producers.

The Agency has TV & Film Executives in this Division who control script writing, programming, scheduling and ensure that the programs and schedules approved by the clients are carried through effectively.

The members of this Division keep themselves in touch with TV & Radio people to get the best of programs and schedules, so that our clients derive maximum benefit.

From creative concept and script writing to the finished product, we help our clients achieve award-winning productions. Our highly skilled cinematic approach to television ad campaigns, corporate and commercial video programming along with our many years in the filmmaking industry, uniquely allows us to create the commercials that proved to be the crowd pullers.

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With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to discover this information -- from online research to focus groups to counting customers. To help you meet your target market's needs, we will put together a collection of our best market-research resources and outsources.

Our Market Research division, manned by experienced and trained personnel in marketing and sales, has been instrumental in formulating effective marketing/advertising plans that have helped our clients to the fullest extent.

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Media buying is strategic planning, negotiation and buying of:
1. Print Media
2. Television
3. Radio
The media buying variations are worked out depending upon the specific need of the clients according to the factors:
• Short or long-term
• Satellite, Cable network or local broadcast station
• Rating and size of audience delivered
• Package deals
• Seasonal influences on available media inventory
• Time and position slot for target audience
• Trends prevailing in the market

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At MASS we understand that your event is a reflection and extension of your brand. Every detail must be acknowledged and attended to, which equates to a positive and favorable experience for your target audience. It is these positive experiences that turn regular consumers into brand loyalists, which turn brand loyalists into brand evangelists. It is our job to guarantee this happens.

With years of experience producing top quality, high profile events, we get it. Whether it’s creating a brand new concept, scouting the ideal location, designing the best venue plan or simply straightening your banner on event day - we understand that every element of an event impacts your brand and end result. It is this attention to detail - large and small - that sets us apart from others.

In addition to producing live events, we have extensive experience in working with TV and other media outlets, which increase the reach and visibility of our events to the desired audience.

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Events may include:

• Logistical Planning, Venue Selection, Pandal, Sound and Presentation system
• Product Launch
• Workshop, Seminars, Trade Shows & exhibitions
• Corporate Entertainments
• Publicity Planning, Banners, Backdrops, Standies, Product Displays
• Souvenirs and Gift hampers arrangements and distribution
• Annual Awards, Family days, Festivals
• Sales Conferences, Corporate Trainings, Dealers’ Convention
• CSR Activities and Open Houses

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Outdoor, or Out-of-Home, advertising is considered the oldest form of advertising. Like all advertising, outdoor has been a phenomenon familiar to everyone. Whether we like it or despise it, we do recognize it and respond to it. It is part of business — and part of our culture — and a very ephemeral part at that.

We can help you buy and advertise on ANY type of outdoor media in ANY market. Buying outdoor advertising is a complex and potentially costly process for time-pressed media buyers, business owners and advertisers to navigate. As an outdoor expert, we can simplify your outdoor advertising buys and save you money — yes, save you money — by researching what's available for you. We will then negotiate on your behalf amongst the ever-growing multitude of outdoor vendors in whatever scope you are considering to ensure that you get a fair and value-added rate — on top of great placement that will give you prominence.

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An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Similar to effective advertising and promotions, effective public relations often depends on designing and implementing a well-designed public relations plan and strategy.
We have a wide range of experience and expertise in:

• Media Relations - press publicity
• Public Relations - press releases and Article and Story Placement and more
• Product launches and special supplements
• Website planning and production
• Executive speeches and presentations
• Writing and editing
• Any aspect of marketing communications/PR
• Strategic Training Workshops/Seminars
• Lobbying at government, corporate, focus group and grass root levels
• International Corporate Public Relations

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Our Creative Design Studio help you leverage your brand by creating effective Logo Designing, Product /Corporate Brochures, Annual Reports, Visiting Cards, Presentation CD’s/VCD’s/DVD’s and other promotional material. Branding is one of the most important stages in building brand awareness. Our branding solution expresses the company's vision, values, and directions in an effective way.

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