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PRINT MEDIA
In a fragmented media environment with channel proliferation, consumer
control of media messages and advertiser demand for accountability,
the most effective marketing vehicle may surprise you are the
newspaper media—in print.
Why newspaper media? Because in a world where consumers are tuning out
advertising right and left, independent research shows that
newspapers are a destination—not a distraction—for advertising
content.
We promise to meet your advertising needs in a spirit of cooperation
and professional commitment that reflects the highest standards of a
marketing partnership, that will help you build sales through
newspaper advertising accommodating even more than one product or
service in a single ad.
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CAMPAIGN
We're strong believers in the power of advertising. Effective
&Innovative campaigns that stand out to get people take notice and
make them accept new ideas and solutions. And of top of it, all such
advertising that effectively builds a brand, sells products, raises
awareness, or enhance company image.
The trick is to know your customers, inside out, understand their
personality, their likes and dislikes, what makes them act and
communicate with them in their language and their specific way. We
master the art to assess you needs so as to follow a process that is
both systematic and creative in order for developing meaningful
messages that reverberate and get results.
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FILM PRODUCTION
MASS has set up a large T.V., Commercial/Film and Radio Division
placed directly under the supervision of no less a person than the
Project Director himself. The Division is manned by especially trained
executives, who are engaged in producing commercials for T.V., Radio
and Cinema, in collaboration with commercial film producers.
The Agency has TV & Film Executives in this Division who control
script writing, programming, scheduling and ensure that the programs
and schedules approved by the clients are carried through effectively.
The members of this Division keep themselves in touch with TV & Radio
people to get the best of programs and schedules, so that our clients
derive maximum benefit.
From creative concept and script writing to the finished product, we
help our clients achieve award-winning productions. Our highly skilled
cinematic approach to television ad campaigns, corporate and
commercial video programming along with our many years in the
filmmaking industry, uniquely allows us to create the commercials that
proved to be the crowd pullers.
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MARKET RESEARCH
With effective market research, you can determine the need for your
service, a product's likelihood to sell, target-market demographics,
and desirable store locations. There are numerous ways to discover
this information -- from online research to focus groups to counting
customers. To help you meet your target market's needs, we will put
together a collection of our best market-research resources and
outsources.
Our Market Research division, manned by experienced and trained personnel in marketing and sales, has been instrumental in
formulating effective marketing/advertising plans that have helped
our clients to the fullest extent.
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MEDIA PLANNING & BUYING
Media buying is strategic planning, negotiation and buying of:
1. Print Media
2. Television
3. Radio
The media buying variations are worked out depending upon the specific
need of the clients according to the factors:
• Short or long-term
• Satellite, Cable network or local broadcast station
• Rating and size of audience delivered
• Package deals
• Seasonal influences on available media inventory
• Time and position slot for target audience
• Trends prevailing in the market
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EVENT MANAGEMENT
At MASS we understand that your event is a reflection and extension of
your brand. Every detail must be acknowledged and attended to, which
equates to a positive and favorable experience for your target
audience. It is these positive experiences that turn regular consumers
into brand loyalists, which turn brand loyalists into brand
evangelists. It is our job to guarantee this happens.
With years of experience producing top quality, high profile events,
we get it. Whether it’s creating a brand new concept, scouting the
ideal location, designing the best venue plan or simply straightening
your banner on event day - we understand that every element of an
event impacts your brand and end result. It is this attention to
detail - large and small - that sets us apart from others.
In addition to producing live events, we have extensive experience in
working with TV and other media outlets, which increase the reach and
visibility of our events to the desired audience.
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Events may include:
• Logistical Planning, Venue Selection, Pandal, Sound and Presentation
system
• Product Launch
• Workshop, Seminars, Trade Shows & exhibitions
• Corporate Entertainments
• Publicity Planning, Banners, Backdrops, Standies, Product Displays
• Souvenirs and Gift hampers arrangements and distribution
• Annual Awards, Family days, Festivals
• Sales Conferences, Corporate Trainings, Dealers’ Convention
• CSR Activities and Open Houses
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OUTDOOR ADVERTISING
Outdoor, or Out-of-Home, advertising is considered the oldest form of
advertising. Like all advertising, outdoor has been a phenomenon
familiar to everyone. Whether we like it or despise it, we do
recognize it and respond to it. It is part of business — and part of
our culture — and a very ephemeral part at that.
We can help you buy and advertise on ANY type of outdoor media in ANY
market. Buying outdoor advertising is a complex and potentially costly
process for time-pressed media buyers, business owners and advertisers
to navigate. As an outdoor expert, we can simplify your outdoor
advertising buys and save you money — yes, save you money — by
researching what's available for you. We will then negotiate on your
behalf amongst the ever-growing multitude of outdoor vendors in
whatever scope you are considering to ensure that you get a fair and
value-added rate — on top of great placement that will give you
prominence.
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PUBLIC RELATIONS
An organization’s reputation, profitability, and even its continued
existence can depend on the degree to which its targeted “publics”
support its goals and policies. Similar to effective advertising and
promotions, effective public relations often depends on designing and
implementing a well-designed public relations plan and strategy.
We have a wide range of experience and expertise in:
• Media Relations - press publicity
• Public Relations - press releases and Article and Story Placement
and more
• Product launches and special supplements
• Website planning and production
• Executive speeches and presentations
• Writing and editing
• Any aspect of marketing communications/PR
• Strategic Training Workshops/Seminars
• Lobbying at government, corporate, focus group and grass root levels
• International Corporate Public Relations
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CORPORATE MATERIAL
Our Creative Design Studio help you leverage your brand by creating
effective Logo Designing, Product /Corporate Brochures, Annual
Reports, Visiting Cards, Presentation CD’s/VCD’s/DVD’s and other
promotional material. Branding is one of the most important stages in
building brand awareness. Our branding solution expresses the
company's vision, values, and directions in an effective way.
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